International Marketing expert to lecture in Croatia

Description:

Professor Philip Kotler, a world-renowned authority in the fields of marketing and business management, will give a lecture on 25 September in Zagreb.
Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. In 2008, the Wall Street Journal listed him as the sixth most-influential person on business thinking.
Kotler will give his lecture for marketing professionals from Croatia and neighbouring countries. The lecture is being organized by ZSEM (Zagreb School of Economics and Management) and Mate Publishing House (which publishes Croatian editions of Kotler's famous textbooks).
The lecture is entitled: " How to win? The crisis is a challenge." It will focus on recent trends in marketing and include numerous examples and suggestions, but the stress will be on business in a time of recession.

Like this story? Why not use our RSS feed and receive updates as soon as they are posted? Or join us as a member and receive  periodical newsletters and help us create this site!