Description:

By using a picture of Dubrovnik as the background of its main homepage, the search engine Bing.com helped promoting Croatia as a tourist destination worldwide.

 

When visiting the main homepage of Microsoft’s search engine Bing on January 21,2010, Internet users throughout the world were looking at a picture of the Old Town of Dubrovnik. This sparked a great interest in the destination and lead to thousands of Internet users searching for the picture on popular photography websites and downloading it as their wallpaper. Furthermore after discovering the picture of Dubrovnik on Bing, users of the microblogging service Twitter commented on it in their status messages referring to Dubrovnik as one of the most beautiful cities in the world and a great tourist destination.

 

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